Bob Burg
Here is the transcript of the short video interview I shot with Bob Burg, author of Go-Givers and Go-Givers Sell More via the help of Mike Baltus and Darrell Ritchie.
Avram: We know a lot of people that have extreme value to deliver to the world and a lot of people that are just
giving giving giving,
but maybe not necessarily receiving all that they deserve.
What would be your advice to those that are giving outrageously but maybe aren’t necessarily seeing the other end of it?
Bob Burg: “What we find is that when people say they’ve been doing the giving but they’re not receiving – there’s usually two reasons.
Now, the first one – perhaps they’re not giving value in a way that is of value to other people, maybe they think its valuable, value to them. That doesn’t usually happen. What it usually is, is that they’re not allowing themselves to receive. The reasons are more unconscious or subconscious than anything else.
Because if you have a relationship with money that’s not healthy, or feelings about yourself that may not be worthy of receiving and that even though consciously you’re thinking “Sure I’m providing value and I want to make a lot of money,” but if that’s not really how you feel it on the inside that you see it – then in your subconscious you’re going to resist that and you’re going to sabotage instead.
So what we need to understand is that we are worthy and at the same time we should perhaps read books that teach us. For instance I mentioned a book Psychocybernetics, written in 1960 by Dr. Maxwell Malts? Probably the best book I’ve ever read on understanding how your brain and mind really works and how to get out of the sabotaging and into the reprogramming to be able to receive.
Because, the fact is, many people are good at giving but they sabotage their receiving.
And all the giving in the world is for not if you do not allow yourself to receive.”
