Social Media Sunday – Personal Branding
My Take on Personal Branding
Its not just a buzzword, its not a fad that’s going to be here and gone. Personal branding is here to stay, and it has redefined the way that individuals can market themselves and stand out within their niche.
I’ve heard crazy talk about how its all a show and that none of it is real. Which is completely the opposite because authentically generated personal branding is what the game is all about. People can see past any “fake-ness”
Since I forgot to define it in the video a typical marketing definition for branding is this: “A brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: Customers, Staff, Partners, Investors etc.”
The interesting part is how they personify these products, services, and companies with “personality.” Alas, the term personal branding has been coined to describe the way a person is perceived by others and how people identify with them in a number of ways.
When developing a personal brand the number one rule is to be yourself, because that will always be your best work and the best representation of you! The people that like you, will grow to love you; and the people that lose interest or come in with a chip on their shoulder typically don’t stick around for very long.
Done “Correctly” Personal Branding Becomes a Great Filter
I constantly see people screwing up their personal brand online because its either weak, or they collect friends without making any real connections. Suddenly people are pissed they’re getting “spammed” or even worse – forget you even exist.
In the same way a strong personal brand can lift you up, bad media or poor decision making can easily affect it overall.
Here’s where it gets interesting. I hear people complain about the quality of their followers, friends, and even customers. They don’t buy, or they’re unresponsive. The list goes on. You want more quality customers? Become a more quality person and authentically grow your personal brand!
The Laws of Attraction are in full force when it comes to Attraction Marketing so however you are, is exactly what you will attract. Like attracts like, right?
What’s so great about Personal Branding Anyway?
Think about it, you build it over time so it sticks with you. No matter what the business is, there’s always a person at the center of it, which always makes your personal brand relevant. The business will always be a reflection of the person then right?
Finally, your personal brand will go to work for you while you sleep.
I know that when people do something new they’ve never done before, if they’ve met me – I’m the first thing on their mind. Now that’s powerful stuff.