Why Attraction Marketing is the Most Effective Way to Create Raving Fans
Why is it Attraction Marketing Effective?
- Builds a Personal Brand – The most important element fueling attraction marketing is your personal brand. What you stand for, and the consistency of your character is what people can connect with. Can somebody talk to you for five minutes and understand what you’re all about? This should be the goal. Become memorable by embodying and living your passion. Do people remember or follow individuals with goals and dreams or individuals piddling around at the same job day in and day out without any sign of impending change? A strong personal brand will practically drive attraction marketing by itself.
- Perfectly Targeted – Everyone you’re messaging is more perceptive to what you’re saying because they joined your list and became friends because they liked what they saw the first time.
- Automatic Filter – By being authentic and doing your thing, you automatically attract the people who will become loyal followers and tribe members. People who aren’t into your message will never “opt-in” and thats just fine! Quality over quantity leads to:
- Higher Conversions – It’s a well known fact that we listen to a friend’s recommendation on a product or service long before we buy into a companies’ claim. Why do we “buy” more frequently when our friends give a positive review? Because we know, like, and trust them – something the guys over at Social Media Altitude talk about all the time. If your list feels this way about you, imagine how much greater your conversion rates will be?
- Increases Tribal Effectiveness – Naturally, while you’re building your network you’ll establish stronger relationships with people that have similar mindsets, goals, or interests. If you’re movin’ and shakin’ and creating content, you’ll bump into more people doing the same. When you stay authentic and help your tribe members, they’re more likely to do the same for you. Some of your friends are major influencers, and can help leverage their networks into yours.
Tools and Tips to Increase Your Attraction Marketing Effectiveness
- Intro Videos – Probably the most effective way to add to your targeted following. Create intro videos that express interest in the person who has invited you to be friends. Don’t talk about what you do so much as what you might be capable of doing for them. My intro video is very authentic and is good for initiating the conversation. When you put a video on Facebook and tag new friends in it, remember that all of THEIR FRIENDS will see the video too. Its not uncommon for me to tag 15 new friends and get five new requests from friends who saw the video. This is also the “easiest” and least time consuming way to accumulate quality friendships.
- Personalized Friend Requests – If you’re going to send a friend request, the last thing you want to do is send it without a personalized message. Why should this person connect with you? Show interest up front and forge a connection. Maybe you want to learn from what they’re doing. Perhaps you can talk about mutual friends. Take a second to go through a person’s profile and see what they’ve posted – it couldn’t be any easier to come up with a topic of connection. People are literally wearing signs that tell you what they’re interested in and what they would want to talk about.
- Sharing and Tagging Content – I get tons of friend requests by strategically tagging and sharing content. I’ve built lists of people that like certain types of posts, and I tag the people that would be interested. Chances are, many of the friends on Julie’s list will be interested in the same things that Julie is. Part of “getting tribal” involves sharing and tagging with the most active members in your community. Show and share the love! Re-posting people’s stuff is a great way to recognize and validate people, and you’re also going to extend that trust and expertise into other circles.
- Be Authentic – Don’t do anything you wouldn’t do! This is so important! People check out your content and want to be your friend because you’re you. They liked your authenticity in the first place, and they want more of it. You’re going to feel uncomfortable doing anything different, and that will play out into all the content or messaging you’re producing. This is the easiest way to “turn off” your following, negating everything you’ve worked for. Stick to your niche!
- Show Interest – Like I read in “How to Win Friends and Influence People” the best way to build a quality relationship is showing interest in others. Period. People love to talk about what they’re doing! I do! Conversations never go anywhere without a little give and take. Make sure to give the other person time to share before you even start talking about you!
- Create Value – How are you adding to a person’s life experience? Lets face it, we’re all pretty selfish on some level and we keep people around for a reason. Sometimes they make us happy, other times we know they’re going to make us a lot of money – the list can go on. When you focus on how you can give of yourself to others, reciprocity develops in a number of ways. These people might give directly back to you by gifting or serving, or perhaps they spend a great amount of their time talking about you with friends and among their circle of influence. By creating value, you become a magnet that people are attracted to.
- Doing not Telling – If there’s any take away from this post I would hope that it might be this point. On this planet, who are the people we consider the most successful? The people who are DOING it. As an extreme example you could have a bum and a millionaire tell you the same exact things – who are you likely to believe or follow? The millionaire. His success is proof of his words without explanation. If you want people to REALLY be attracted to what you’re doing, walk the walk and you’ll hardly have to do any talking or convincing. If I wasn’t so persistent in doing something new every day for InspirACTION, would my words and encouragement carry the same weight in my overall message? I don’t believe they would have the same power or resonance with people if I wasn’t executing.
By the numbers:
Started InspirACTION January 1st, 2010 with 540 friends on Facebook. Four months later I have over 1100 friends, where over 90% added me first.
Began the InspirACTION Fan Page April 12th and grew to over 400 fans in just two days. This would have been impossible without solid personal branding, a tight tribe, and personal connections and relationships.
What sort of tips or strategies do you employ in attraction marketing?
