InspirACTION

You can locate the Mission Statement Above or follow this link: InspirACTION Mission Statement

Keeping with the theme of Business Week, I felt that Written Wednesday this week should represent one of the fundamental starting points for any business.

Everything begins with your company’s mission statement. The only thing that’s different between a mission statement and your own personal goals or written affirmations is this:

Your own written goals are for you – even if some of your goals are public. Your goals are not for others to judge! (May they try again and again )

Businesses must be able to convey their own companies culture in a way that is attractive to their target market. You can also think of a companies mission statement as their statement of serving others. How will they help their employees, they community or their customers? Have you ever heard of New Belgium Brewery and their mission statement?

“Their mission statement is “to operate a profitable company which is socially, ethically and environmentally responsible, that produces high quality beer true to Belgian brewing styles.”

I love this company because I actually went to school in Fort Collins, Colorado where they’re headquartered. Many, many trips down to the brewery for “tastings” during the week.

Anyway! This mission statement acknowledges a need from the employees and and company at large to be socially, ethically, and environmentally responsible. They’ve gone to such lengths as to take pay cuts company wide in favor of using solely wind power in their operations. That’s pretty awesome because it also caters to their overall branding and makes people really live out and buy into the culture of New Belgium Brewery.

It has been quite some time since I have taken a good look at my mission statement and thought about what it conveys and how I could improve it to better describe everything that InspirACTION represents. The old statement also didn’t reflect where this is all headed, so that has been remedied!

You can check out the new mission statement here or find the tab at the top of the page!

Is there anything you think I missed? I feel like this is something that can mold and change over time and nothing is really “set in stone” but its important to have benchmarks.